Rill & River

Marketing Consent & Newsletter Terms

Effective from: 1 August 2026 · Last updated: 1 August 2026

1. Introduction — a newsletter worth reading

We hate spam. We receive it ourselves and we know how irritating it can be. That's why our newsletter is not just offers — it's primarily inspiration, brand stories, education about sustainable fashion, and early access to new collections. Sign up if you want to be part of the Rill &River world. Unsubscribe whenever you like — with one click.

2. What is the Rill &River newsletter?

The newsletter is a free electronic service consisting of Rill &River sending commercial, educational and inspirational information to the e-mail address you provide. We operate it in compliance with applicable e-commerce service law, the GDPR (Art. 6(1)(a)) and consumer protection regulations (including the Omnibus Directive).

3. How to subscribe

You can subscribe in three ways:

Via the form in the Store footer — enter your e-mail address and click “Subscribe”.
During checkout — an optional checkbox in the cart (unticked by default).
Via a pop-up (if active) — a form displayed on entry to the site.

After subscribing you will receive a confirmation e-mail (double opt-in). Your consent is only activated after you click the link in that e-mail. This is an extra safeguard against accidental sign-up by someone else.

4. Legal basis and voluntary nature of consent

Consent to receive the newsletter is entirely voluntary and you may withdraw it at any time.

Legal basis: Art. 6(1)(a) GDPR (consent).
Data collected: E-mail address, optionally first name (for content personalisation).
Processing period: Until you unsubscribe or withdraw your consent.

Withdrawing consent is as easy as giving it — just one click.

5. What content can you expect?

Category	Examples	Notes
New arrivals & collections	“New summer line now available”, “Early access”	Always aligned with your preferences
Inspiration & education	“How to care for organic cotton”, “Earth Day at Rill &River”	Valuable content, not just sales
Promotions & discounts	“-20% on the full collection”, “Birthday code”	Fully compliant with Omnibus rules (reference prices, honest promotions)
Greetings & stories	“Thank you for Rill &River’s first year”	Relationship-building, not sales

What you will NOT find in our newsletter: daily e-mails, selling your data to third parties, content inconsistent with our mission (fast fashion, greenwashing).

6. Sending frequency

We send the newsletter a maximum of 2–4 times per month. During sales periods or collection launches the frequency may increase slightly, but we never exceed 6 e-mails per month. If you stop opening our e-mails for an extended period, we may reduce the frequency or ask whether you still wish to receive the newsletter.

7. Marketing cookies vs. newsletter

Subscribing to the newsletter and consenting to marketing cookies are two separate things: Newsletter = consent to receive e-mails at your address; Marketing cookies = consent to be shown Rill &River ads on Facebook, Instagram, TikTok and Google. You can be subscribed to the newsletter without having marketing cookies enabled — and vice versa. You manage these independently in the cookie banner and in your account settings.

8. Profiling and data in advertising platforms

If you consent to marketing cookies, we may pass encrypted data (hashed e-mail addresses) to the following platforms: Meta (Facebook / Instagram) — to exclude existing customers from acquisition ads or to create lookalike audiences; Google Ads — for remarketing and conversion measurement; TikTok — for remarketing. Data is passed only in encrypted form (SHA-256) and does not allow direct identification by the platforms. You may withdraw this consent at any time in the cookie settings.

9. How to unsubscribe

At any time, without giving a reason: click the “Unsubscribe” link in the footer of any e-mail, or write to us at contact@rillandriver.com with the subject “Unsubscribe from newsletter”. Unsubscribing takes effect immediately (may take up to 24 hours from the moment you click the link).

Note: Unsubscribing from the newsletter does not automatically withdraw your consent to marketing cookies. If you also want to disable ads, update your settings in the cookie banner on the Store site.

10. Competitions and promotions

If we run competitions or prize draws as part of the newsletter or social media, each will have its own terms available in the competition post / e-mail. General rules: participation is voluntary and free of charge; prizes cannot be exchanged for a cash equivalent; winners are selected randomly or by a jury (as specified in the terms); participants’ data is processed solely for the purpose of running the competition.