Cookie & Tracking Policy
Effective from: 1 August 2026 · Last updated: 1 August 2026
1. Introduction — cookies in a nutshell
We use cookies and similar technologies to keep the Store running smoothly, to keep it secure, and — with your consent — to make it better suited to your needs. We dislike intrusive tracking, so we give you full control. Below you will find a detailed description of every technology we use.
2. What are cookies and what do we use them for?
Cookies are small text files saved by your web browser on your device (computer, tablet, smartphone). They allow the Store to “remember” your actions and preferences.
Similar technologies: In addition to cookies we use local storage, session storage, and pixels (tiny images) that let us analyse traffic and — solely with your consent — serve personalised ads.
3. Which categories of cookies do we use?
| Category | Consent required? | Purpose |
|---|---|---|
| Essential | No | Shopping cart, login, security, order state |
| Functional | No (but can be disabled) | Remembering language, currency, display preferences |
| Analytics | Yes | Understanding how visitors use the Store (Google Analytics 4, Shopify analytics) |
| Marketing / Advertising | Yes | Remarketing, personalised ads on Facebook, Instagram, TikTok and Google |
4. Detailed list of cookies and technologies
4.1. Essential cookies
These cookies are necessary for the Store to function and cannot be switched off in our cookie banner (you may block them in your browser settings, but the Store may then not work correctly).
| Name / Provider | Purpose | Lifetime |
|---|---|---|
| cart (Shopify) | Stores cart contents | Session |
| cart_sig (Shopify) | Cart security | 14 days |
| checkout_token (Shopify) | Order processing | 1 year |
| secure_customer_sig (Shopify) | Account login | 1 year |
| storefront_digest (Shopify) | Session authentication | 1 year |
| _shopify_s (Shopify) | Session identification | 30 minutes |
| _shopify_y (Shopify) | Session identification | 1 year |
| _shopify_fs (Shopify) | First-session tracking | 1 year |
| _tracking_consent (Shopify) | Remembers cookie choices | 1 year |
| _cmp_a (Shopify) | Consent management (Customer Privacy API) | 1 year |
4.2. Functional cookies
| Name / Provider | Purpose | Lifetime |
|---|---|---|
| localization (Shopify) | Remembers chosen currency and language | 1 year |
| predictive_search (Shopify) | Enhanced search | Session |
4.3. Analytics cookies (consent required)
| Name / Provider | Purpose | Lifetime |
|---|---|---|
| _ga (Google Analytics 4) | Distinguishes users | 2 years |
| _ga_<container-id> (Google Analytics 4) | Session identification | 2 years |
| _gid (Google Analytics 4) | Distinguishes users (daily) | 24 hours |
| _gat (Google Analytics 4) | Throttles request rate | 1 minute |
| _shopify_sa_p (Shopify Analytics) | Product page analysis | 30 minutes |
| _shopify_sa_t (Shopify Analytics) | Transaction page analysis | 30 minutes |
4.4. Marketing / Advertising cookies (consent required)
| Name / Provider | Purpose | Lifetime |
|---|---|---|
| _fbp (Meta / Facebook) | Browser identifier for remarketing | 3 months |
| fr (Meta / Facebook) | Ad delivery | 3 months |
| _tt_enable_cookie (TikTok) | TikTok cookie consent | 13 months |
| _ttp (TikTok) | TikTok user identifier | 13 months |
| _gcl_au (Google Ads) | Ad effectiveness | 3 months |
| IDE (Google DoubleClick) | Ad personalisation | 13 months |
| NID (Google) | Ad personalisation | 6 months |
5. Pixels and remarketing tags
In addition to cookies we use pixels — invisible images or code snippets that allow advertising platforms to record that you visited our Store. This means — solely with your consent — we can show you ads for products you browsed.
Pixels in use:
- Meta Pixel (Facebook / Instagram) — enables remarketing and measuring ad effectiveness within the Meta ecosystem.
- TikTok Pixel — enables remarketing and conversion measurement for TikTok ads.
- Google Ads Remarketing — enables remarketing in Google’s search and partner network.
- Google Analytics 4 — integrated with Google Signals (demographics and interests, if enabled).
Important: These pixels fire only after you consent to the “Marketing / Advertising” category. If you decline, we will not be able to show you personalised ads, but the Store will continue to work normally.
6. Google Consent Mode v2
We use Google Consent Mode v2 — a technology that allows Google to collect data in line with your cookie preferences, even if you do not consent to analytics or marketing cookies. In that case Google receives aggregated signals only (without personal identification), which helps us understand general traffic trends without compromising your privacy.
- If you consent to analytics cookies → Google Analytics 4 operates in full mode.
- If you decline → Analytics switches to minimal mode (collects only events without user identifiers).
- If you consent to marketing cookies → Google Ads and remarketing operate in full mode.
- If you decline → Google Ads does not process data for remarketing purposes.
7. How to manage consent and cookie settings
When you first visit the Store you will see a cookie banner where you can: accept all categories, accept essential only, or customise your choice individually (tick analytics and/or marketing).
You can change your preferences at any time by clicking the “Privacy / cookie settings” link in the Store footer. Your choices are remembered for 12 months. After that we will ask you to refresh your consent.
8. How to disable cookies in your browser
Independently of our cookie banner, you can manage cookies directly in your browser settings:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Settings → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions
Note: blocking all cookies may prevent you from completing an order or logging in to your account.
9. Consequences of declining consent
| Declining consent for… | Effect |
|---|---|
| Analytics cookies | We will not be able to analyse your visits to the Store. This does not affect shopping functionality. |
| Marketing cookies | You will not see personalised Rill &River ads on social media and in search. This does not affect Store functionality. |
| All except essential | The Store works normally, but we will not be able to remember your preferences (e.g. language) between sessions. |
10. Changes to this Policy
As the Store develops and new analytics or advertising tools are introduced, we may update this Policy. We will notify you of significant changes via the cookie banner on your next visit.
Change history: Version 1.0 (01.08.2026) — first release.